But not in snowboarding it would appear. These companies seem to reach out to women with one hand, offering female specific products, media channels, and even the odd female team rider, and then slap them in the face with the other, with sexist advertising and degrading graphics on their boards. Back in the dark ages of Sims managed to get away with putting a topless image of porn star Jenna Jameson on their Fader snowboard, along with a series of other glamour models posing seductively. Classy eh? Six years later Burton featured Playboy centrefolds on its, equally tacky, Love series. While they stopped short of showing any full on boob-age, they were still the kind of images that belong on the top shelf rather than the top sheet of a snowboard.