Free web analytics tool
Understanding competitor web traffic can give you ideas for your own digital marketing campaigns, allow you to see opportunities to attract new visitors, or even show you what channels you may or may not be using effectively. Below are just a few free tools that you can begin using immediately. TagInspector is also a free tool, which was developed by InfoTrust to audit and display tags firing across an entire website. For example, if you search your competitor's site and see that AdWords or Doubleclick tags are firing, this gives you a solid indication they are running PPC campaigns and perhaps display or otherwise sophisticated campaigns since Doubleclick requires certain level of spend. Or, if you see they have multiple analytics tools running such as Web Trends, Omniture, and Google Analytics , this could indicate they are trying to gather as accurate analytics data as possible and could alter how much you care about your analytics. This tool provides free, direct audience measurement for all website owners including traffic, demographics, business, lifestyle, interests and more.
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10 Free Web Analytics Tools – 2019
6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic – InfoTrust
You can even use Matomo without needing to ask for consent. Matomo experts will save you time and money by providing guidance on how best to use your Matomo. Avoid getting fined by using a platform that complies with the strictest privacy laws in the world. Get an unlimited number of websites, users and segments. The comprehensive range of features gives you actionable insights and a complete picture of your customers. Securely track personal data in accordance with privacy laws.
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Google Analytics alternative that protects your data and your customers' privacy
The Next Era of Content: Marketers say they want to create data-driven content. With these three new solutions, now they can. For every content marketer worrying about engagement stats, there are options, many of which are free. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Each time a goal is completed, Google logs the conversion in your analytics report.
When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. Below, I look at 25 great website analytics tools that can either replace or expand the setup you get with Google Analytics. Note: Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more. At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company. It also gives you the ability to record visitor sessions for playback analysis.
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